Notwithstanding the grossout concept, this Brazilian Gillette commercial, titled “UFCecê: The League of Heavy Odors,” is a superbly attractive piece of computer animation. The spot was a co-production between Swedish studio Meindbender and Brazilian studio Techno Image. Meindbender’s singular approach to rigging cartoon characters, lighting and texturing pushes computer animation in an exciting new direction whose surface has barely been scratched. It’s good to see them spreading their technique to other studios around the world. Some behind-the-scenes artwork from the spot can be seen on Techno Image’s website.
Agency: Africa, Brazil
Art Director: Alê Prado
Creative Director: Eco Moliterno
RTV: Patricia Gaglioni
Production Companies: Techno Image, Meindbender
Executive Producer: Guilherme Proença, Michael Bengtsson
Directors: Pedro Conti, Tiago Hoisel, Derek Henriques