A couple weeks ago Coke unveiled the second CG ad in their new “Coke Side of Life” campaign, which is essentially a parody of the videogame GRAND THEFT AUTO. The first spot in the series was problematic in my opinion, but I have no such reservations with this second commercial. It’s directed by British duo Smith & Foulkes of Nexus Productions. These guys have one of the best track records in recent years and possess an uncanny ability to take simple, even mundane, agency concepts and execute them to perfection. Take for example their Abba to Zappa spot for the Observer Music Monthly, the ‘black ink’ obstacle course for the VW Touareg, or Motorola’s “Grand Classics” spot – conceptually, none of these ideas is particularly special yet Smith & Foulkes somehow make each one work. The same can be said of their current Coke spot which manages to turn video game parody into great art.