“Plug, The New World” by Tsuneo Goda

I’m not sure how effectively Plug, the New World promotes Nissan’s electric vehicles, which is the soft sell purpose of the commissioned film, but it’s an undeniably creative and well made effort. The director of the short is Tsuneo Goda, who is best known as the creator of Domo, the poop-inspired mascot of Japanese broadcaster NHK-TV. There are lots of behind-the-scenes photos and making-of details on the website of Goda’s production company Dwarf.

(Thanks, David OReilly)


  • http://www.tubbirdbelty.com Barbara

    “a crummy commercial? son of a b****”

  • Christine

    What, you haven’t seen Hokago no Pleiades, the collaboration between Subaru and Gainax? Magial anime girls riding around on brooms with car grills that sound like a 6-cylinder Forrester, complete with magical girl transformation scene? Oh man.

    http://www.japanator.com/here-gainax-put-some-english-subs-on-your-pleiades-show-18500.phtml

    (the ‘broom’ scene is in the second video, about 2:00 in.)

  • http://dltad.blogspot.com A.M.Bush

    Well there were definitely parts that drew me in on that one.

  • wgan

    a bit too long, otherwise it’s all good (as a stylised animation)

  • http://www.hobsonanimation.com Kevin

    I liked it. It was pretty cute and the animation was cool.

  • David Cuny

    Very cool animation.

    But the take away message seems to be “Don’t run out of power or you’re screwed”, which is an odd choice for something meant to promote electrical vehicles.

    Still, very cool animation.

  • Stephen M. Levinson

    The first shot of those weird white mountain things remind me of my JBL Creature Speakers lol

  • http://patbarrett.com/ Pat

    You’re kidding, right? It promotes the vehicles by your posting it and writing Nissan and so we’ll think of them as classy cause they didn’t put their own name on it, and they got behind our aesthetic. I don’t get why the giraffes would help the robots, though, after they lured a baby out into the open where it could get killed.