Trippy Spongebob MTV IDs from Pepper Melon

These are too cool. The spots were conceptualized by London-based Thinkmake and directed by Tomás García of Buenos Aires-based Pepper Melon. Complete artist credits are on the Pepper Melon website.


  • http://beesbuzz.biz/ fluffy

    I realize that MTV and Nickelodeon are both owned by the same parent company (Viacom), but it still seems odd that these promos would be for MTV.

  • http://zachattackary.blogspot.com Zach Smith

    While I really like the visuals, and they are super cool! I don’t really understand what it has to do with spongebob.

  • Jay Sabicer

    It appears that MTV maybe showing Spongebob episodes in their lineup, kinda like they did with Ren & Stimpy some years ago. The M now means “mishmash” which reflects their programming fairly accurately.

  • Carlos

    Yeah… Spongebob seems out of place… But these are pretty cool promos nonetheless.

  • http://lilviasisart.blogspot.com/ Silvia Lisart

    I appreciate a lot Spongebob, but what’s he’s going to sponsorize on Mtv? I first though that the channel wanted to broadcast the cartoons….who knows?

  • Tom Heres

    MTV often showcases popular Nick shows on their networks. Ren & Stimpy are now on late nights in the US, for example.

    These spots are great. Spongebob was one of the few runaway animation hits television’s had for kids in many years.

  • ron

    My 17-year old has taken to Spongebob the way my high school peers took to, uh, stuff, in the mid-1970s. The spots make perfect sense.

  • http://gagaman.blogspot.com/ The Gagaman

    Man that sound effect at the end of all of them scares the crap out of me. Whenever I see Spongebob suddenly I’ll hear that now.

  • http://www.elliotelliotelliot.com Elliot Cowan

    Hmmm.
    I don’t like the timing on these very much.

  • http://pittsburghartistregistry.org/jeffreymcandrew Jeffrey T. McAndrew

    Does this mean that MTV is plannimg on adding Spongebob to their programming? It would be interesting if suddenly MTV slowly transitioned to showing cartoons at the same rate that Cartoon Network is transitioning to reality show programs. Suddenly MTV is CN and vice versa. Then without warning the Food Network starts slipping in animal themed programs into their schedule and animal Planet starts turning out new shows involving cooking. If this were the case I would support it in full. Animal Planet’s ratings would go through the roof if they started showing shows involving foreign cuisine with cats and dogs in the recipe. Or how about a hillarious home video show where people send in tapes of kitchen injuries and mishaps and don’t forget the occasional kick to the groin. There are hundereds of possibilities much better thn anything curently on these channels.

  • http://deleted gaastra

    Spongebob on mtv?

  • http://eggheadcheesybird.co.uk Alex

    Looks like it could be a tiny babystep back to MTV prioritising commissioning innovative animation.

    “Here is some Spongebob, here are some other things animation can do” it’s saying “If you like maybe we could have some fun with this, what do you say MTV audience?”

    And the reply comes like a mighty hurricane… “Huh?”

  • http://gagaman.blogspot.com/ The Gagaman

    Jeffrey: IT’s really not all that different to back in the late 80′s/early 90′s when MTV showed a lot of animation: Beavis and Butthead, The Head, The Maxx, Aeon Flux etc.

  • top cat james

    Yeah, bring back “Liquid Television”, MTV.

  • RobEB

    I like these. I guess Spongebob will soon be on MTV.

  • http://www.ghiblicon.blogspot.com daniel thomas macinnes

    Very trippy and openly psychedelic. I’m reminded of something Terence McKenna once said: “The proponent of psychedelics have figured out that it’s acceptable to this culture if you disguise it as electronic entertainment.”

    This, of course, leads us to such connections (real or imagined) between psychedelics, computers, and animation. The animation medium has always played on a surrealist level, even going back to the earliest cartoon shorts. That infamous Bosko cartoon – “wanna be a member wanna be a member” illustrates this.

    It would be nice to see MTV embrace alternative animation again, like they did 20 years ago. That network lost all reason to exist ages ago. Why would teens watch MTV anyway? The Ken and Barbie dolls can’t be that attractive.

    You know what else I miss on MTV? Music videos.

  • gatebuilder

    It’s really too bad that fellow artists at Thinkmake and Pepper Melon couldn’t have given the slightest nod to comic artist Jim Woodring for providing the total inspiration for the concept and art direction for the spot entitled “Guru”. It’s sad when artists buy into the corporate arrogance of their masters and completely avoid giving credit or involvement where it is so obviously due!!

    check out:http://www.jimwoodring.com/

  • ZigZag

    When I wondered briefly as to why MTV would be showing Spongebob, the following idea occurred to me:

    How old are the kids who were raised on Spongebob now, and what network would they be watching most?

    Even if MTV didn’t show Spongebob episodes, it shows that Viacom is pretty wiley in figuring out how to keep their hooks in their audience, without doing a whole lot of selling.

    Personally, I think it’s not a bad job at corporate branding. Of course, there’s a reason they call it “branding” – the term comes from the way that cattle ranchers marked their herds with a hot iron. Needless to say, that says a lot about how corporations view their customers. Moo.

  • Jonah Sidhom

    My favorite is the first. All three are pretty cool.

  • Professor Widebottom

    I don’t mind if Spongebob has anything to do with MTV. I mean MTV has very little to do with MTV (used to be a music channel). What I like is the sensibility that blows the walls off the conventional promo. It’s just a trip for the sake of it. How often does that happen?

    The last one, where the boardroom charts and graphs explode into an psychedelic roller coaster ride is a statement unto itself. Very nice.

  • Ryan

    This time last year, I could watch old Rugrats and Rocko’s Modern Life on NickToons, then turn over to MTV for Ren & Stimpy and Celebrity Deathmatch. Now BOTH of them are SpongeBob all the way?

    Nothing against SpongeBob, and I see the Woodring influences too – mainly in the first one where it goes all spirally. They’ve been showing SpongeBob on TMF for a few years now, so it’s nothing new.

  • http://tsutpen.blogspot.com s.w.a.c.

    Looks like SpongeBob hitched a ride on the Yellow Submarine.

    Could it be that these promos are specifically for a British branch of MTV?

  • Axe Man

    Looks like a tip of the hat from MTV the Sponge that pays all their bills.

  • RODAN

    NEVER UNDERESTIMATE THE POWER OF …THE SPONGE.

  • Daniel

    Since when did “reality” mean “live action”?

  • Mandy

    Since when did “reality” mean “live action”?

    I’m pretty sure most of the new shows on CN are reality shows. I don’t know if this means MTV’s gonna show more toons though. Daria was on there for a while, but they took that off.

  • http://theanimationinquirer.blogspot.com/ Richard

    These bumps could be for SpongeBob’s 10th anniversary!

    Or they could be showing episodes on MTV sometime.

  • http://wqrr.com matt

    Well i think that spongebob has some very dark and adult undertones. like in one episode krabs and spongebob thought they killed a health inspector so they tried hiding the body. In another episode patrick and spongebob (stayed up past 8:30) but it made it seem like they got drunk and had a hangover the next day.

  • sam

    All of these are creepy. Why exactly did MTV drop the “music television”??

  • Danny Lafontaine

    spongebob seasons 5-6 were rated TVPG on MTV