An article in last week’s VARIETY reports that not only will Cartoon Network continue to air live-action films like ACE VENTURA and DUMB AND DUMBER, but that they’re also beginning to plan production of original live-action TV series and movies. Now I know a lot of people are probably going, What the hell? Why is Cartoon Network going to produce live action?
I, for one, however applaud this out-of-the-box thinking on the part of the CN execs. After all, just because a channel is called Cartoon Network doesn’t mean they actually need to air cartoons. That’s so obvious…so 20th century. By giving audience what they’re not expecting, Cartoon Network is showing it’s a risk-taker, and that they aren’t afraid to add an element of surprise to their programming.
The execs at Cartoon Net have stumbled upon a secret that will revolutionize the cable industry, and that’s if you ignore the name of your channel and just air whatever you feel like, the possibilities for programming are endless. If this catches on, I predict an exciting renaissance in cable TV. No longer will channels be limited to their tired routines. Seriously, how many weather reports does the Weather Channel really need? Imagine how much more interesting it’ll be to catch NBA games on The Weather Channel. And sports on ESPN? Been there, done that. What ESPN really needs to distinguish itself from the competition is a month-long film tribute to Edward G. Robinson. The idea could potentially even spread to individual shows. Bill O’Reilly on The O’Reilly Factor? We all saw that coming a mile away. But the O’Reilly Factor hosted by Oprah – now that’s what I call some innovative television. It’s a wonder that nobody’s every thought of this before, and to think we owe it all to those geniuses at Cartoon Network.