I’ll be honest, I have no idea what this commercial is selling. But I’ll take ten of whatever it is. Sometimes it’s just as effective to sell the lifestyle as it is the product. The Lowdi spot was created by the French collective CRCR, who continually impress with their fresh take on drawn animation. Their crew on this piece was comprised of Rémi Bastie, Nicolas Dehghani, Paul Lacolley, Nicolas Pegon, and Jérémy Pires.