Motion Graphics NYC launched it’s website with twenty five well-meaning artists into the ocean of the internet. The animation collective was born out of another computer graphics company Motion Capture NYC located at 61 Rivington St. on the Lower East Side. “We were getting Motion Graphics clients even though we are a motion capture company.” says Steve Day now co-producer of both studios. “My partner and I said to ourselves, ‘since we’re getting motion graphics contracts, perhaps we should add to Motion Capture NYC another studio and call it Motion Graphics NYC?” But launching a Motion Graphics Studio would take more than just good SEO.
“We needed Motion Graphics artists. Our artists primary training is in 3D.” says Jim, Steve’s partner and co-producer. So, the two men set out to gather a group of top artists working in the new york graphics world. “What we discovered is that we were interested in building an artist-centered studio.” said Steve. This idea struck a chord with many of their contacts in the industry. Much to their delight many of the artists enthusiastically came onboard.
They also begin sharing the idea on the web and soliciting artist reel submissions. When the process was over they had gathered a team with ample credits to their name and a wide-range of styles and clients. They also intentionally chose artists with wildly varying levels of experience, from artists like Sean Wehril (Title designer for Incredible Hulk and Valkyire ) to Christian Trautmann a junior animation student at SVA. This matches the studio’s desire to appeal to both small and large clients.