A3 Red Kite Grained Logo A3 Red Kite Grained Logo

Red Kite Animations Unveils Rebrand

EDINBURGH, Scotland — Award-winning production company Red Kite Animations, part of global media agency August Media Holdings, has unveiled a new company logo.

The new logo, which combines a hand-cut letterform with the image of a child and kite, will officially launch during the Children’s Media Conference in Sheffield next month. The new look is part of a brand refresh that includes the redevelopment of the Red Kite Animations website, to be launched later in July.

“Now is a great time to refresh our corporate identity,” said Ken Anderson, Founder of Red Kite Animations, Executive Director & Chief Creative Officer of August Media Holdings. “We have a full and fresh development slate and are seeing exceptional growth, yet our aim to produce content of world class quality with global appeal remains constant. The hand-cut typeface was chosen to express the originality and creative attention Red Kite applies to each of its projects; and while the kite has obvious connection to our company name, as a symbol it is a universal expression of invention, imagination and fun — qualities that correspond to children, the business we are in and the Red Kite team.”

The new logo design was developed with the services of Manchester based Refinery Group.

We welcome thoughtful comments on articles, but please read our community guidelines before participating. All comments are moderated and will not immediately appear on the site; your patience is appreciated.