Turner Broadcasting has today launched an ambitious digital project to support the upcoming debut of its anticipated kids’ comedy series The Amazing World of Gumball on Cartoon Network.
The technologically groundbreaking UK-produced series is made in 2D and 3D animation within a live-action setting, and charts the adventures of a blue cat called Gumball and his best buddy Darwin. It is the first series from Turner’s in-house development team, and it has already been commissioned for a second season in advance of series debut this September.
Turner Broadcasting has commissioned bespoke content from the show’s creative team which it will release on social media platforms in the run up to series launch. The broadcaster has ordered a total of 28 videos which will be distributed on Youtube via a page called “Elmore Stream”, named after the show’s fictional setting.