Yahoo! Screen to Launch Original Digital Experience from Playtone and Reliance Entertainment as First-of-its Kind 360 Degree Online Interaction of Digital, Social, Mobile and Gaming Media
SUNNYVALE, Calif., Jul 02, 2012 — Yahoo!, the premier digital media company, today announced that Playtone and Reliance Entertainment‘s animated series Electric City, created by and starring Tom Hanks, will make its global debut on July 17th, 2012 on Yahoo! Screen. Set in a futuristic society, Electric City is a new 90- minute action-packed sci-fi adventure series. Yahoo! will bring Hanks’ vision and storytelling to a global audience through a first-of-its kind 360 degree online interaction of digital, social, mobile and gaming media. View the trailer here: http://electriccity.yahoo.com .
“The much anticipated Electric City is here – we at Yahoo! could not be more thrilled to be the digital partner for this unparalleled, groundbreaking series,” said Erin McPherson VP & Head of Video at Yahoo!. “Partnering with Playtone, Reliance Entertainment and one of Hollywood’s biggest stars, Tom Hanks, is an important milestone for Yahoo! in paving the way to becoming the global destination for premium online content from the best storytellers in entertainment.”