Yahoo! Screen to Launch Original Digital Experience from Playtone and Reliance Entertainment as First-of-its Kind 360 Degree Online Interaction of Digital, Social, Mobile and Gaming Media
SUNNYVALE, Calif., Jul 02, 2012 — Yahoo!, the premier digital media company, today announced that Playtone and Reliance Entertainment‘s animated series Electric City, created by and starring Tom Hanks, will make its global debut on July 17th, 2012 on Yahoo! Screen. Set in a futuristic society, Electric City is a new 90- minute action-packed sci-fi adventure series. Yahoo! will bring Hanks’ vision and storytelling to a global audience through a first-of-its kind 360 degree online interaction of digital, social, mobile and gaming media. View the trailer here: http://electriccity.yahoo.com .
“The much anticipated Electric City is here – we at Yahoo! could not be more thrilled to be the digital partner for this unparalleled, groundbreaking series,” said Erin McPherson VP & Head of Video at Yahoo!. “Partnering with Playtone, Reliance Entertainment and one of Hollywood’s biggest stars, Tom Hanks, is an important milestone for Yahoo! in paving the way to becoming the global destination for premium online content from the best storytellers in entertainment.”
Electric City features a multi-talented cast that includes the voices of Tom Hanks, Jeanne Tripplehorn (Big Love, Grey Gardens), Holland Taylor (Two and a Half Men), Ginnifer Goodwin (Walk the Line, A Single Man, He’s Just Not That Into You), Jason Antoon, Chris Parnell, Paul Scheer, June Diane Raphael and Georg Stanford Brown among many others. The series, produced in partnership with Playtone and Reliance Entertainment, was created by Tom Hanks and executive produced by Gary Goetzman and Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment Group.
“Every now and then, storytelling and technology unite in a fun and surprising way,” said Playtone Partner Gary Goetzman. “Electric City brings viewers into a totally unique world through a truly immersive online experience whether they’re at home on their computers or mobile on their tablets and smartphones.”
“We at Reliance Entertainment are thrilled to have partnered with Playtone and Yahoo! on this ground-breaking and exciting project,” said Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment Group. “Electric City is a creative coup, a first-of-its-kind digital event blending great storytelling, breath-taking animation and digital technology unlike anything anyone has ever done before. Playtone and Yahoo! have joined us at Reliance in devoting our very best to this series, and it’s a real tribute to our shared vision.”
The first ten episodes, which are all 5-7 minutes in length, will premiere on Yahoo! beginning on July 17th with the remaining episodes being released July 18th and July 19th.
Jump Games, which is part of Reliance Entertainment, will be releasing an interactive mobile application on iOS and Android. Mobile audiences will also be able to play an original Role Playing Game featuring a key character from the online series, read digital comic-books that expand on the mythology of the online series, get behind-the-scenes sneak peeks from its development, and access other exclusive content. The app will be available on July 17th.
In addition to superior quality, high-end graphic animation designed specifically for the Internet, Electric City on Yahoo! Screen will feature an immersive and interactive online experience featuring a 3-D map of ‘Electric City,’ behind-the-scenes footage of the cast, games and more. The “Electric City” experience can be found on http://electriccity.yahoo.com .