The Where, The Why and the How The Where, The Why and the How

Book Trailer: “The Where, The Why, and the How”

Cartoon Brew just launched its first major redesign in five years. We’ve reworked a lot of the site’s elements, but one thing that we didn’t dare touch was our distinctive logo, which was created in 2007 by the fantastic design firm ALSO. They dropped me a line earlier today about their latest project—The Where, the Why and the How: 75 Artists Illustrate Wondrous Mysteries of Science. The book, just released by Chronicle Books, combines science and art in a novel way:

A science book like no other, The Where, the Why, and the How turns loose 75 of today’s hottest artists onto life’s vast questions, from how we got here to where we are going. Inside these pages some of the biggest (and smallest) mysteries of the natural world are explained in essays by real working scientists, which are then illustrated by artists given free rein to be as literal or as imaginative as they like. The result is a celebration of the wonder that inspires every new discovery. Featuring work by such contemporary luminaries as Lisa Congdon, Jen Corace, Neil Farber, Susie Ghahremani, Jeremyville, and many more, this is a work of scientific and artistic exploration to pique the interest of both the intellectually and imaginatively curious.

Our friends at ALSO—Jenny Volvovski, Julia Rothman, and Matt Lamothe—even created this fancy animated trailer to support the book launch: