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BooksFeature Film

‘The Emoji Movie’ Did Something Right By Creating A Free, Digital Art-Of Book

Not every American animated feature released nowadays needs – or frankly even deserves – a printed art-of or making-of book.

But that doesn’t mean that the work created for animated features doesn’t deserve to be seen. Highly skilled creative talents make contributions to every animated feature, and their work can provide valuable insights into a film’s development process and enhance a viewer’s appreciation of a film.

Hi-5 explorations by Andy Bialk.
Hi-5 explorations by Andy Bialk.

So, what’s to do when studios don’t print a book? After a film is released, studios generally allow their artists to share their work on-line. The responsibility falls on individual artists to publish their art, but good luck for fans trying to find it. We tried compiling some of the art from Illumination’s Sing and Secret Life of Pets, both of which lacked printed art books, but artists don’t all post their work online at the same time, and some never do. When it is posted, it’s spread out in all corners of the web — Instagram, Tumblr, Vimeo, Twitter, and personal blogs — and finding it all can be a job in itself.

A better option would be for the studio itself to make the artwork available online. That’s exactly what Sony Pictures Animation decided to do for The Emoji Movie, and while I can’t say for certain whether this the first time a major U.S. studio has done something like this, it is the first time I’ve personally seen it.

Real-world children suggestions by Tony Siruno.
Real-world children suggestions by Tony Siruno.

The Art of The Emoji Movie sub-site is structured in many ways like a standard printed art-of book. It includes a foreword by director/writer Tony Leondis and introduction by the production designer Carlos Zaragoza, followed by sections of character and environment work based on the different worlds of the film, and concluding with color scripts.

Candy Crush concept by Lizzie Nichols.
Candy Crush concept by Lizzie Nichols.

There’s some key advantages to the digital art of book. For starters, the quality of digital files is often better than what you’ll find printed in a book. In this Emoji book, the pieces are presented at a respectable size and in an easily downloadable format for those who want to save the images for personal reference or inspiration.

There’s other benefits, too. Digital platforms allow for cross-referencing and hyperlinking; this book organizes the artwork not just by worlds, but by individual artists. If you enjoy one artist’s particular style, just click on their name to see a gallery of all the other pieces they created for the film. This type of overview for each individual artist is simply not possible in a print book.

And perhaps best of all, digital books aren’t limited to just images. The Art of Emoji Movie also includes videos, like animation tests, model turnarounds, and a short sequence progression reel that shows some of the film’s production stages. That just scratches the surface of what’s possible – imagine adding voice record sessions, discussions with artists, studio tours, and all sorts of other goodies. When I used to write these art-of books for the studios, I often dreamed of including more than just static images, and now it’s possible.

As more and more pre-production artists shift from working with traditional media to digital, the hassles of scanning and color correcting artwork has also been eliminated. Inexpensive to produce and environmentally friendly, a digital art book is a no-brainer for studios that aren’t producing print books. And The Emoji Movie, of all movies, is the one that has proven the idea works.

Artwork in header: Shannon Tindle

  • William Orlando Figueroa

    I guess this is the only “plus” the movie will ever get.

  • Great idea, though I’d disagree about the execution. I’d like to see keyboard controls to skip to the next piece of art, rather than all that clicking. Maybe “ESC” to get out of the current section instead of that tiny “X” in the upper right corner? Is there an easier way to get to see art at full size without having to do three clicks to get there? (This sound picayune, I know, but ask any web designer about how many clicks a reader will give you before they get bored and move on…)

    Have we come so far now, also, that I’m an old fuddy duddy for just wanting a PDF?

  • Elsi Pote

    Paper withstands anything and the internet just makes it last forever, till the resurces to run the servers dry up, or something sends us all to the cave times.

    Looking at the artwork one can only think of the shortcomings of 3D animation and the total disconnect between art and business.

  • raucous cat

    Thank you very much for pointing this out.

  • Fried

    It’s a shame to see all these creative designs for a premise that would have never worked for a 90 minute feature, because then you get some really cool designs that I would have loved to have seen in maybe a TV show with tech-based characters. The cookies and corrupted cookies are especially nice. Some of them almost feel like artist challenges, like, “If Dropbox was a location, how would it be designed?”.

  • C. Rose

    This is actually pretty cool of Sony to do. I especially like the addition of the animation reels and the storyboards-to-animation progression displayed here. It’d be nice to see them do this with future films, even if some Art of books get printed. :)

  • Well, I can’t imagine any animation fans rushing to buy The Art of The Emoji Movie. Putting it free online was a smart move.

  • Alberto Herrera Jr.

    I thought that the film was meh. ?

    But this is still a very interesting thing that Sony has done! My favorites were the animation progress reel and the animation test of Gene. The Gene animation reminded me of what happened during the early production of Toy Story. If you didn’t know, Pixar made an animation test of Woody using a line from Turner & Hooch, and they did that so they can convince Tom Hanks to sign on to play Woody, which worked.

    Thank you for showing what Sony did for us, Amid.