Visual effects house Digital Domain is building a $40 million, 120,000-square foot studio in Port St. Lucie, Florida. The plan: expand beyond service work for live-action features and create “extremely clean, family films that are memorable, strong, powerful stories.” Since feature animation is quite nearly the most lucrative thing going in Hollywood right now, everybody wants a piece of the action. Digital Domain is moving in the direction of vfx shops like Sony Imageworks and more recently ILM, which released its first original production, Rango, earlier this year. DD has already greenlit an idea for its first feature (what is it?) and hopes to have it in theaters by 2014.
The only hitch is that Digital Domain has been talking about creating original content since the mid-1990s. The company tried to launch an IPO a few years back which failed to ignite interest from investors. Now, they’re getting ready to try the IPO again. This time they hope the results will be different. For starters, the state of Florida and the city of Port St. Lucie has awarded them $70 million worth of incentive grants to set up shop down there. Second, they’ve hired Disney animator and Brother Bear co-director Aaron Blaise to helm their first feature, presumably so that he will recreate some of that Brother Bear magic.