DreamWorks Animation’s Chinese Arm Announces Live-Action Movie Franchise

DreamWorks Animation is moving into live-action. At a Beijing news conference last week, Jeffrey Katzenberg announced a co-production agreement between Oriental DreamWorks and the Chinese state-owned China Film Group Corp. The deal will result in a movie franchise based on the bestselling Chinese book series Tibet Code.

Katzenberg said that the film will become “China’s Indiana Jones,” while China Film Group chairman Han Sanping proclaimed that the film’s “characters represent traditional Chinese culture and Chinese morality.”

The Wall Street Journal offers the most in-depth piece I’ve read about the new Tibet Code deal. In the same article, they report that Oriental DreamWorks is working on its first production, Kung Fu Panda 3.


  • Jamil Lahham

    Isn’t that Spielbergs’ job?

  • http://twitter.com/jenhurler Jen Hurler

    ‘Oriental DreamWorks?’ I’m sorry, but every Asian person I know (and other PC people in general) have admonished others, including myself when I didn’t know any better, for using the term ‘oriental.’ This being used as part of a company name is…unnerving. Especially a newer company that should know better. It just sounds wrong and, frankly, a bit dumb.

    • Natalie Belton

      From what I can gather, Oriental is an ok term to use as long as it is not referring to a specific person or group of people (like oriental rug, food, artwork, etc). I’m an anthropology major and personally I didn’t take offense at this studio’s name. It seems like the most people who get upset over pc things are generally not of ethnic origin themselves. (Like how a TV company once considered taking Speedy Gonzales off air because they were afraid of offending Latinos. However, the character is actually quite popular in Mexico and Central American countries.)

      • jmahon

        as correct as you might be in terms of nomenclature, unfortunately it doesn’t lie with anthropology majors and so forth to decide whether or not people are allowed to be offended by something. Intention is nice and all, but if you’re a courteous person, how someone feels about something should be all the reason you need to not use an antiquated term. I wouldn’t tell people that “oh, you’re mistaken in feeling offended, actually, I’m right and you’re not” because then I WOULD be offended, yknow? Use it with your fellow anthropology majors, but it might be an apt idea to just be able to humbly say “sorry, I’ll stop” when someone asks you not to.

        Damn, I’m turning into a kindergarten teacher. Yikes!

        • Natalie Belton

          I’m not trying to offend anyone, in fact I respect diversity and enjoy talking to many people of different backgrounds and enjoy watching several foreign films. Anthropology majors don’t ‘decide what offends people or not’, we just try to observe what goes on around us and make sense of it. And all of my Asian friends have never taken offense at the term Oriental unless it is referring directly to a person, not an inanimate object or thing. Frankly, I think people sometimes get certain terms mistaken for being offense that aren’t supposed to be offensive.

    • tazzman

      Oriental can be used as a general term. It can be offensive when it attempts to address specific people. Did the those Asians in the picture look offended?

      • http://twitter.com/ChriSobieniak Chris Sobieniak

        And yet I still see “oriental restaurants” in town, so obviously if you’re not really offending one person or an entire people due to the geographical implications, I suppose it’s OK.

    • otterhead

      The massive company that owns and has run Tokyo Disneyland since it opened is the Oriental Land Company. No, ‘Oriental’ isn’t offensive.

  • Yuk Yuk Yuk

    You ever notice how many movie franchises FLOP that claim they’re going to be a franchise…..before the movie even ever gets made?

    GOod Luck Oriental Dreamworks.

  • http://www.facebook.com/people/Stacy-Smith/100002872781962 Stacy Smith

    Is that the real logo?

  • burymylovely

    There is no evidence that ODW is taking the lead on KFP3. The WSJ article just says they are working on it with DWA. And everything I hear coming out of dreamworks is that most of production is still stateside. Just thought I’d clear that up before people started bashing DWA for sending more jobs overseas.

    • AmidAmidi

      I revised that sentence to avoid any potential confusion. Thanks.

      • burymylovely

        Thank you much.

    • jmahon

      of all the things they could send overseas, KFP3 would be a really cool choice, though, wouldn’t it?

  • Amir

    -B-
    Don’t those Chinese producers looks like a giants in comparison with Jeffrey size on that photo (or is he further from camera)?

  • Scott550

    Jeffrey palling around with commies. I don’t think that’s cool.

  • jonhanson

    What is the point of an animation company doing live action?

    Are the live action production companies already established in China in that bad of a state?

    • Joseph_Hudak

      SFX