Twitter’s six-second looping video platform, Vine, is not revolutionary, but it is an important evolutionary development in online video. The strength of the format is two-fold; firstly, it brings filmmaking tools to the masses, and secondly, it recognizes that the mobile Internet should have its own micro-formats (with built-in looping) because conventional formats—short films, features, commercials—don’t provide enough options.
The shortening length of online animation has been something that we’ve promoted on Cartoon Brew for the past couple years. We were, in fact, the first film/animation site to recognize the merit of micro-film clips and create an exclusive space for featuring them. We introduced the Animated Fragments column in 2011 with the idea that there were many creative bits and pieces of animation that didn’t fit into any traditional format. In our first post, the shortest animation was only eleven seconds long.