Bob Last, producer of Sylvain Chomet’s The Illusionist, sent a threatening email to one of the animators who worked on the movie because that animator had the temerity to promote the film on his blog. Animator Victor Ens posted a few pencil tests of HIS own work which prompted this ridiculous over-the-top letter from the producer:
You have posted a number of linetests from The Illusionist on your blog and other web sites. These posts all infringe Django Films Illusionist
Ltd’s copyright and must be removed immediately. Please confirm that you have done so.
Please also note that to have these digital materials in your possession breaks the legal undertakings you gave Django Film Illusionist Ltd under the terms of your employment. You had no right whatsoever to remove these linetests from Django Films Illusionist Ltd’s studio and you should destroy them.
I look forward to your swift compliance with our requests above and meantime Django Films Illusionist Ltd reserves its right of further action against you to protect its copyright and enforce the contractual undertakings you have made.
It angers me to see a studio reprimanding an artist who was trying to promote a low-budget animation production with a limited marketing budget. It’s the type of corporate behavior that leaves a bad taste in the mouth and makes me NOT want to see The Illusionist. If anything, Victor should be commended for being so enthusiastic and doing what the studio itself should be doing in the first place, which is sharing pencil tests and other artwork on-line to promote their film.
UPDATE: Director and producer Patrick Smith wrote a brilliant comment below where he suggests how the producer could have handled the situation with a respectful tone that showed appreciation for the artist’s contribution to the film. With Pat’s permission, I’m reprinting his alternate letter as a service to anybody who wants to see a more productive way of communicating with artists:
Hi Victor, while we appreciate your enthusiasm for the film, and posting the clips, could you please please please take them down for the time being?? you see we’re trying to implement our promotional strategy, and don’t want anything out there at this time. in a few months, let’s talk! Thanks for your great work on the film btw! and I hope you are well. if you could confirm that you have taken the clips down that would be great.. mmm-kay? Cheers- Bob
(Thanks, Florian Satzinger)