Nickelodeon has rolled out a new set of promos for their upcoming slate of animated shows in a series of behind-the-scenes clips embedded in their Nick Studio 10 pre-teen programming block. Here, viewers are introduced to new series like Breadwinners and Rabbids Invasion, and reacquainted with returning players like Teenage Mutant Ninja Turtles, Monsters Vs. Aliens, Sanjay and Craig and The Legend of Korra.
In the Nick Studio 10 spots, a pair of hyperactive tweens scramble from one studio cubicle to another to chew the scenery with unidentified mononymous animation “experts” with names like “Bret,” “Ciro,” and “Claudia”. The entire experience results in a headache-inducing panderfest that is desperately trying to connect to its youth demographic.
The direction of this presentation style is the polar opposite of Cartoon Network’s recent profiling of their upcoming slate of auteur-driven, character-based properties from smart, hipster-ish millenials. While CN is at least making an effort to nurture bright ideas from the next generation of talent, Nick hopes to distract from rebooted ideas and threadbare concepts with quick cuts, dubstepping ducks and rectally-focused gags that take the form of toilet plungers, cow farts and “booty kicks.”