Disney Interactive is making a move into sponsored content. They recently launched It’s a Small World: The Animated Series, an eight-episode group of Web shorts that is sponsored by language instruction company Rosetta Stone and their new children’s app Lingo Word Builder. To date the episodes have been presented on Disney.com, Disney’s YouTube channels, and across Disney’s connected TV apps.
“At Disney Interactive, we’re constantly looking for new ways to bring fans closer to the Disney characters and stories they love,” said Mark Walker, senior vice-president of Disney Interactive Entertainment. “With It’s A Small World: The Animated Series, we’re leveraging the interactive medium to bring a classic Disney experience to life for a whole new generation. Rosetta Stone is an excellent partner for us as we share a common goal to inspire children by producing compelling experiences on digital platforms.”