“Hate You” by Mari Kim “Hate You” by Mari Kim
Music Videos

“Hate You” by Mari Kim

The music video for South Korean pop group 2NE1’s new single, Hate You, was directed by graphic artist Mari Kim. The song does nothing for me, but her bold visuals are based on classic anime – maybe too classic. Isn’t that nuclear explosion (at :24) a clip from Akira – or something awfully close?

  • Watching this with the sound off makes for a pretty cool short film. I prefer to make my own narrative that way…

    Sure, the explosion looks a lot like AKIRA, but it’s not something to be worried about. It’s been ripped and parodied so much in the decades since, I imagine for some artists it’s a go-to for man-made explosions.

  • Karim

    Well Jerry, I don’t know what you call “classic anime” but this is definitely a take on modern anime with a graphic input on the girls character design, it’s not a qualitative comment but a mere observation.
    By “modern”, I’m referring to the new wave (2000’s) of masters like Yuasa, Himaishi and Koike to name a few.

    Let alone the cheap CGi effects and weird color choices (IMO), the animation is seriously good if not great, and with the pool of talents coming from productions like Aachi & Ssipak and many others we can’t expect less from the Korean Industry.

    Being a music video, it’s just too bad they didn’t take more advantage of the format to pump up the visuals, but again that’s just my opinion.
    Even high end Japanese studios like Studio 4C didn’t handle their music videos as well as we expected from their reputation, check out the whole “Hikaru Utada”, it’s cheesy as hell even if the animation is masterful. And it’s not their only attempt.

    I guess that the record labels had a strong input in the art direction, I can’t see where else it would fail when I see such potential. Any clues?

    My two cents.

    • Chris Sobieniak

      Some of us tend to think the “Golden Age” of anime is in the 1980s and 90’s, but mostly the 80’s given the atmosphere Japan was in and the kind of projects that were in place (the OVA boom for example).

  • Nice video. I can’t say that the animation looks 100% anime, but there is a nice anime flavor to it.

    The song was kinda catchy too.

  • Behonkiss

    The character designs for those girls really creep me out. I think it’s the ginormous eyes and pale skin that does it.

  • Looks nice, but that music is limp & dead

  • I fail to see how the style is considered classic anime.
    As a researcher of the industry I think its good to be well versed in all styles :)

    The style is sort of like Junko Mizuno’s works. Bold colors, shoujo inspired and a dash of pop-art.

    I mean what people considers classic anime is vague in the first place, it all depends how far you want to go back. There are manga and anime from 60 – 70s that I saw. But classic anime to me are stuff from the 90s.

    • Jason

      What’s kind of funny is that classic anime was basically Disney way back in the day.

  • Iritscen

    The city-encompassing spherical explosion probably occurs in at least 30% of all anime. It may have been done first by Akira, but it’s long since become a kind of visual shorthand for anything big going boom.

    • MadRat

      Yes, Iritscen is right, that explosion is used in tons of anime, probably because Japan’s been hit with nuclear weapons. To me this video seems to be a cross between Bratz and Kill Bill, but it stands out as well animated and makes a commendable effort to be different in a sea of sameness.

  • Darkblader

    Am I the only one who mistook this as the powepuff girls?

  • I agree with the comments above. As sentences go “her bold visuals are based on classic anime – maybe too classic” is as silly as the NY Times ‘motion capture’ statement that Amid was complaining about the other day.

    There’s a whole cultural exchange thing going on right now, with Korean studios outgrowing their roles as service providers to the Japanese and creating their own ‘Japanese level’ material. This is a part of that. There’s a lot of derivation involved, but its the growth of a subtly new animation language, and something very important we should all be carefully observing. It deserves better analysis.

  • Ben

    Looks like it was inspired by Panty and Stocking a bit – the jeep especially. http://forums.animesuki.com/picture.php?albumid=1682&pictureid=34647

  • Mick Collins

    Y’know, ‘s funny, I’ve never been creeped out by anime eyes before this…..