Jeffrey Katzenberg talks about how he plans to sustain the 3-D fad during this interview with The Wall Street Journal. He also discusses how seeing Robert Zemeckis’s The Polar Express inspired him to bet the farm on 3-D films.
Katzenberg gets testy after one of the reporter’s softball questions about a dip in attendance (around the 4 minute mark). It must be tough work maintaining the facade that 3-D is the savior of theaters, when in fact, 3-D has done absolutely nothing to renew interest amongst moviegoers in the United States nor has it substantially boosted box office grosses.
According to Box Office Mojo, less people attended the movies in the US last year than any year since 1995! A fifteen-year low in movie attendance is a pretty good indicator of a backlash if you ask me.