According to an article posted today in the trade publication Broadcasting and Cable, Cartoon Network will start advertising its new CN Real (live action) block with a marketing blitz, which will include a Facebook page and a “fanzine”. The article states:
“Cartoon is also relying on decidedly old-school technology in an attempt to lure viewers to the new lineup: a fanzine. The network is printing eight million copies of the fanzine, which will blend pop culture tips with promotional messaging related to the new shows. The publication will be distributed at movie theaters, Six Flags amusement parks, the Essence Music Festival, Cartoon Network live tours and other events.”
Wait a minute… “a fanzine?” Eight million copies? Any publication printing eight million copies, being bankrolled by a major corporation, and distributed in movie theatres and amusement parks isn’t exactly a fanzine. But then again, Cartoon Network isn’t exactly a Cartoon Network anymore…
P.S. While I was searching Facebook yesterday, I found this Boycott Cartoon Network’s “CN Real” Block page. Thought you should know.