DreamWorks Animation announced yesterday the hire of veteran Nickelodeon exec Marjorie Cohn to serve as head of television at DreamWorks Animation. Cohn left Nick last April after 26 years with the network. She joins two other former Nick TV execs at DreamWorks: the well-liked Mark Taylor, who ran Nickelodeon Animation Studio and is currently head of TV production at DreamWorks, and Peter Gal, who is heading up development.
Sources tell Cartoon Brew that DreamWorks is ramping up in a big way. They are setting up a new studio in Glendale where they plan numerous new series based on their original films as well as shows based on classic properties they acquired in the Classic Media buyout (now known as DreamWorks Classics). Among the classic properties owned by DreamWorks are Casper the Friendly Ghost, Where’s Waldo, Lassie, The Lone Ranger, Postman Pat, George of the Jungle, Rocky & Bullwinkle, and (personal fave) Roger Ramjet.
DreamWorks is aggressively recruiting showrunners and artistic talent from other studios. If they move forward with their current plan, which is to produce a massive 1,200 new episodes of content over five years, they will need to hire hundreds of crew, and they will almost instantly become one of LA’s largest corporate-run TV studios, on a par with Cartoon Network, Disney and Nick.