CGI

Chester Cheetah in CG

Chester Cheetah

Speaking of creepy CG translations of 2D characters, the new adult-targeted Cheetos ad campaign starring Chester Cheetah is highly questionable, not only because of its mean-spirited and unfunny message but also for its incredibly poor and unappealing animation. The integration into the live-action is particularly weak, and the character’s scaling into the real-world looks wrong, probably because our eyes have difficulty accepting an adult cheetah the size of a domesticated cat.

Slate magazine, on the other hand, loves the ads calling them “delightfully creepy.” Watch one of the spots below and two more here and here.

(Thanks, Jessica Plummer)