Dreamworks Animator Appears in HP Ad Campaign

When was the last time an animator was the centerpiece of a nationwide ad campaign? I was flipping through the latest issue of Time magazine and came across this unusual full page ad (above) from Hewlett Packard featuring Dreamworks character animator Rex Grignon at work. Dreamworks obviously has a relationship with HP (Jeffery spoke at an HP conference last month) and perhaps this was a trade off. Personally, I think anything that promotes the artists behind the product is a good thing.