Chris Padilla recently hipped me to some visually striking animated spots from the 1970s. Chris actually showed some of these commercials theatrically as part of his late-70s theatrical release Fantastic Animation Festival. The spots have an exciting spirit of innovation and are in a wholly different league from the mainstream work being produced in the industry during that period. Some of the ads are notable for their groundbreaking use of computer animation, while others use processed live-action to achieve an effect similar to Bob Sabiston’s techniques on Waking Life and A Scanner Darkly. The agency art director for the Levi’s campaign was Bay Area-based artist Chris Blum.
Levi’s “The Stranger”
AD: Chris Blum