Jeep Spot by Deli Pictures

Jeep commercial

This new commercial for Jeep, produced by Deli Pictures in Germany, incorporates children’s drawings into a CG environment. It’s an interesting experiment but the results are graphically disingenuous because the filmmakers made no attempt to reconcile the funky and whimsical world of children’s drawings with the perfect physics and mechanics of CG. The piece would have come off a lot better had they attempted to create styles of movement that were honest and appropriate to the children’s drawings, instead of simply texture-mapping kiddie artwork over a slickly produced piece of CG.

(via Feed)