Feature Film

The latest “Tintin” poster

I’m not intentionally ragging on the Tintin movie. I love the character and the original stories, worship his creator Hergé, and admire filmmakers Steven Spielberg and Peter Jackson. And I really hope this movie is good. But this latest U.S. one-sheet poster (below) looks awful.

What a big crowded mess of ugly images. I mean really, this is how you are selling the movie to U.S. audiences – a large percentage of them who have never heard of or seen these characters before?