“Muffin Man” by Tom & Mark

“Muffin Man” is a new spot for Royal Bank of Canada directed by Tom and Mark Perrett (repped by Nexus Productions). The commercial uses CG to recreate a stop motion aesthetic complete with choppy timing, puppet-like designs and muted Seventies color palette. It’s a well done spot, no question about it, but I have mixed feelings about it. Frankly I’m getting tired of CG directors evoking charm in their work by cashing in on the audience’s fondness for older animation techniques. If you’re using CG, why not explore the inherent appeal in your chosen technique instead of using it to mimic a look from decades ago?

(via Motionographer)