Feelin’ down about the state of hand drawn animation? I was watching my favorite news channel and spotted this modest, but nicely animated, commercial for the anti-depressant prescription drug, Abilify – and it perked me right up! It was apparently produced out of th1ng (pronounced “thing one”) in London and directed by Neil Boyle (Roger Rabbit, Space Jam), with animation by the talented team of Mike Shorten (Arthur Christmas, The Illusionist), Geoff McDowall and Sam Taylor. Forget the drug – watch this and maybe the animation will cheer you up too:

Director: Neil Boyle
Animators: Mike Shorten, Geoff McDowall and Sam Taylor.
Assistant animators: Alan Henry, Ange de Silva and Ed Roberts.

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Jerry Beck

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