Nieto’s Nike Spot Nieto’s Nike Spot

Nieto’s Nike Spot

Luis Nieto

This new Nike commercial featuring British sprinter Nicola Sanders is a real winner, particularly in its artful execution. The mixed-media approach combines stop-motion, CG and live-action in a surrealist rainbow-colored package. It’s out of Wieden+Kennedy (Amsterdam) with direction by Nieto, model-making and animation by Brice Lartigue and lead VFX by Damien Martin.

The director, Nieto, is better known as Luis Nieto, who broke onto the scene with his student film Carlitopolis (2006). His subsequent follow-up–Prof. Nieto Show–gave the impression that he might be a one-trick pony, but this commercial, along with others for Sprint and Peugeot, prove that Nieto has plenty of tricks up his sleeve.