If there’s anything that can both dazzle my senses and make me crave Oreos, it’s this 90-second animation for Oreo’s new “Wonderfilled” campaign, directed by Martin Allais and his production company Studio Animal. Animated to a jaunty tune performed by Owl City, the spot is filled with wonderfully stylized animation, a fantastic sense of design, fun transitions, and eye-popping colors from beginning to end. And much like the classic commercials of yesteryear, it makes me WANT to buy the product it’s selling.

CREDITS
Global Marketing Communication:  Jill Baskin
Brand Marketing Director: Janda Lukin

Agency Credits
Chief Creative Officer: Joe Alexander
Group Creative Director: Jorge Calleja
Creative Director: David Muhlenfeld
Creative Director: Magnus Hierta
Senior Art Director: Brig White
Planning Director: John Gibson
Managing Director: Steve Humble
Senior Broadcast Producer: Kathy Lippincott
Broadcast Producer: Heather Tanton
Broadcast Junior Producer: Caroline Helms

Production Company: Studio Animal
Director: Martin Allais
Producer: Maria Soler Chopo
Illustration: Martin Allais
Storyboards: Martin Allais
Animatic: Pere Hernández, Javi Vaquero, Matt Deans
Animator: Pere Hernández, Javi Vaquero, Pablo Navarro, Dani Alcaraz
Tracing and color:Ezequiel Cruz, Macarena Ortega, Eva Puyuelo, Joel Morales
Compositing: Santi Justribó Martin Allais

Music
Music (performed by): Owl City (Adam Young)
Voiceover talent: Owl City (Adam Young)
Original Music and Lyrics: David Muhlenfeld (English Major, LLC)

Animation news you can use
Support independent publishing

Your membership will help us continue to deliver the stories that are important to you. Support Cartoon Brew for as little as $1 a week — the process is fast and easy.

Become A Member   

Latest News from Cartoon Brew