The Tiktok era of animated film promotion has arrived.
On May 3rd, Warner Bros. launched its #ScoobDance challenge on the hottest social media platform of the moment, the Chinese video sharing network Tiktok, as a promotion for the upcoming Warner Animation Group movie Scoob!
WB coordinated the brand partnership with 14-year-old TikTok personality Jalaiah Harmon, who recently created the choreography to the viral “Renegade” dance trend. For the #ScoobDance challenge, she choreographed a new dance using an original tune by Movers+Shakers. Her original video is below: