Here’s a neat find. Chuck Howell, curator at The Library of American Broadcasting at the University of Maryland, came across this two-page article from the Oct. 1950 issue of a trade publication called Advertising Agency and Advertising And Selling (I assume two trade organs had merged to come up with that mouthful). “Clipping Board” was a regular feature that focused on art and graphic design trends, covering everything from billboards to direct mail to (as in this case) the still-new
medium of television (click on thumbnails below for enlargements). These pages detail the creation of a TV commercial, for Sealtest ice cream, produced at Tempo Productions and directed by Bill Tytla (the article mis-spells his name “Wm. Tytle”).

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Jerry Beck

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