I’ve linked to a number of animated book trailers in recent months, and the trend appears to be growing. In the overcrowded fiction marketplace, these trailers are a smart way of standing out from the pack and allows publishers to turn audiences on to books they may have otherwise not heard about.

The latest book trailer we’re featuring is for the book White is for Witching by Helen Oyeyemi.

The trailer can be seen on the book’s website WhiteisforWitching.com. The spot’s illustrations were created by Jon Klassen and animation/compositing work was done by Julia Pott.

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