The people who hang out on Twitter are not the same people who vote for the Academy Awards. If that wasn’t clear to the Walt Disney Company before, it’s certainly something they know after trying to use the social media platform last weekend to promote The Incredibles 2 for the Best Animated Feature Oscar.
That Oscar category has belonged to the Disney Company for the last six years in a row, and 10 out of the last 11 years, so it’s no surprise that they’d want to continue that streak with a win for Incredibles 2. Why they’re using Twitter is another question though. No doubt the studio has already spent a significant chunk of change on “for your consideration” advertising in the form of trade publication ads, film website banners, and events for Academy voters. Still, Twitter is free so why not do a couple of FYC Incredibles 2 tweets with positive quotes from film critics? Here’s why you don’t do it:
“Incredibles 2 is Both Super and Subversive” ROLLING STONE, Peter Travers. For Your Consideration – Best Animated Feature pic.twitter.com/NtSA3yQFdA
— Disney•Pixar (@DisneyPixar) February 15, 2019