At least it’s not animation. Billboards and posters for this mysterious children’s film have been appearing all over town for weeks. The film opened yesterday to disastrous reviews. This project has the stench of Delgo all over it.

Unfortunately, as animation is still perceived as children’s fare, a film like this could harm the good will animated features have built up in recent years. The Oogieloves in The Big Balloon Adventure (it hurts just to type that) opens this weekend on 2000 screens. The $55 million dollar production (that figure includes production and marketing) is being bankrolled and self-distributed by a would-be Walt Disney (or perhaps Jim Henson) named Kenn Viselman.

Viselman was previously a “marketing visionary” and producer on Thomas the Tank Engine and Teletubbies. He is so sure that he can “sell” parents and kids on this film, he has a sequel ready to shoot in October. This guy is either a genius–or a madman. My mind is made up regardless–based on the trailer, this guy is crazy. I look forward to reading the grosses next week.

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