MUMBAI: Shemaroo Entertainment Ltd., an established integrated media content house in India synonymous with quality entertainment, is opening a new chapter in the fast growing Indian entertainment business by releasing its newest 3D CGI animation film on the Online platform first. Conceptualised, and produced by Smita Maroo, directed by Vijay Bhanushali, the super hero animation film and Shemaroo’s first home production, Super K, will be easily available and accessible anywhere and to anyone who has Internet connection and access. The unique film will be released on online platforms in the month of November in two languages (English and Hindi), which will make it the biggest release ever for any animation film in India.

The 95 minutes full length 3D CGI animated feature film Super K is a superhero film that will entertain the entire family. Unlike most superheroes, who are born, Super K is created and a goof-up causes him to turn out to be a freak unable to control his powers. As Badmess along with the evil Dr. Ozox plans to take over Dreamzone, Super K has to team up with his friends and also learn to control his powers. The story of Super K explores his magical escapades in Dreamzone, with an interesting mix of action, comedy and fantasy. Its website is and the film will be promoted extensively and aggressively through the internet and social digital media including Facebook and Twitter amongst others.

Talking about her most ambitious and pioneering venture, the multi-faceted Smita Maroo, Head-Animation Business, Shemaroo Entertainment Limited, says, “The online release of Super K is the first-of-its-kind in the Indian entertainment business and a breakaway concept away from the confines of theatrical releases. Children’s films are rare in themselves but empowering and allowing parents and kids to watch Super K in the comfort of their homes or anywhere anytime at their convenience will bring entertainment to peoples’ doorsteps. Super K will open up new avenues in Indian entertainment and also set up new standards in providing entertainment in online digital media.”

Over the years, Shemaroo Entertainment Limited has successfully adapted to changing content consumption patterns by expanding into content aggregation and distribution for broadcasting on television, mobile and digital platforms. It is continuing the expansion into new media platforms with interesting content. Further, it has produced award winning animation films like Bal Ganesh, Bal Ganesh 2 and Ghatothkach based on Indian mythological characters. Ghatothkach was the first Indian animation film to be released in 7 languages and was screened at Cannes Film Festival 2007.

Shemaroo’s next strategy in animation – since it is a content house and understands the movie business – is to get as many good products out in the market. “We understand animation creation marketing and distribution. As far as India is concerned, there is so much demand for good content. The storytelling ability and international quality production capabilities exist. The challenge is only to bridge the distribution gaps to reach the target animation consuming audience, the kids and families. Once that happens, you will get to see many more good films. As a content house, creation of content is the next step of us. In line with this strategy, we have ventured into creation of live-action and animation among other content. We look to bring unique entertainment genres across the various platforms that audience will love to consume,” says Maroo.

Chris Arrant

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