Zodiak Media Rebrands and Announces Key Hires

Zodiak Media Group is rebranding as Zodiak Media and is announcing a series of corporate appointments to drive future development.

The rebrand and appointments are part of a wider move by Zodiak Media to strengthen its group operations, communication and strategic planning as well as cement its position as one of the world’s top three independent content groups.

Vincent Chalvon Demersay — who remains CEO of Marathon Media, a Zodiak Media company — is appointed Chief Strategy Officer for the group (a role in which he will work closely with Group COO Jonathan Slow and his team) and in which he will report to Group CEO David Frank. David Michel is appointed Senior Vice-President of Group Marketing, and remains General Manager of Marathon Media. Valérie Tailland is promoted to Director of Group Communication, in addition to her role as Head of Communication for Zodiak France. All three are based in Paris.

These new appointments complement the establishment in London last year of the group’s Creativity & Innovation Unit headed by Cathy Rogers.

Zodiak Media has also recently completed a successful refinancing of all its banking arrangements in local markets to bring control and management of group finance through one international syndicate of banks managed from Paris.

Zodiak Media’s rebranding is supported by a new visual identity already deployed on its website

Group Chief Executive Officer David Frank says: “Zodiak Media comprises 45 companies around the world, bringing together experienced producers with successful track records in entertainment, fiction, kids and factual programming. This makes Zodiak Media a unique entity among the small number of major international media groups. The new identity and the key appointments announced today underline the successful integration of Zodiak Media’s component parts and our ambitions for its future development. The refinancing is also a key ingredient in this future development. Our aim is to allow each of our producers to express their creative talents individually while being empowered by the scale and power of our combined activities.”

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