To support its bid for a Best Animated Feature Oscar, Focus Features has released an interactive “making of” ParaNorman booklet. The online version has clips from the film, video interviews with the artists, slideshows, and music from the soundtrack. There’s also a free downloadable PDF for those who just want the glossy photos.

The book is aimed at Academy voters who are only casually familiar with animation. While it lacks the type of content that might appeal to someone interested in a deeper understanding of the process or the motivations of the filmmakers, it’s nevertheless a well-made piece of film marketing. It also points to the future of ‘making of’ animation books, which I predict will increasingly shift away from paper and into a more digital and interactive form.

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