BooksSite News

Inside UPA: A Cartoon Brew Book

inside UPA

Today I’m pleased to announce the upcoming publication of the first-ever Cartoon Brew book. Inside UPA is a 64-page volume offering an unprecedented look into the legendary UPA animation studios. Packed with over fifty photos, most of which haven’t been seen in decades, the book offers a rare glimpse into what it was like to work at the mid-century’s greatest design-oriented animation studio.

Like the studio itself, this book is a bit of an experiment. It’s an animation book that treats artists like the stars they are and allows them to be appreciated in a way like never before. Personally I think it’s quite the appropriate companion to my earlier book Cartoon Modern because as that book focused on artwork and animation, this book recognizes the artists who made those groundbreaking films a reality.

Inside UPA captures long forgotten moments from the studio’s history including such images as John Hubley sketching dancer Olga Lunick during the production of Rooty Toot Toot, Aurie Battaglia and Leo Salkin working on the unproduced James Thurber feature The White Deer, architect John Lautner talking to UPA animators about his building plans for the studio, Pete Burness and Mister Magoo voice Jim Backus going through a storyboard, Gene Deitch and Cliff Roberts having an impromptu jam session at a picnic, and a late-night production staff meeting at the Smokehouse Restaurant.

Inside UPA, which measures 7.5″x8.7″, is a softcover with french flaps and b&w interior. All proceeds from the sale of the book will go towards the production of the UPA documentary that Tee Bosustow is working on so every purchase helps to further advance the documentation of the studio’s output. The book also includes a six-page filmography, which is the most complete UPA filmography to ever appear in print. It includes not only the studio’s theatrical shorts, but also its industrial and training films, TV commercials and shows, and other special projects.

The book is available in a numbered edition of 1000 copies. It’s a limited run and certainly not the type of book that will be available forever. The pre-order price (valid through September 15) is $35 (plus S&H). After that date, the price increases to $45. Fifty of these copies will come with a bookplate signed by UPA veterans who are still alive. These are available at $150.

To order your copy today, visit

A few spreads from the book are below:

UPA Photo Book UPA Photo Book UPA Photo Book