Artist, illustrator and animator Joe Murray is also one of the most successful cartoon show creators working today. Joe has just produced an e-book entitled Crafting A Cartoon, loaded with tips on how to pitch, sell and produce a series in the current marketplace. Says Joe, the book contains:

“…behind the scenes stories, photos and art from the making of Rocko’s Modern Life and Camp Lazlo. Realistic approaches to creating cutting edge, memorable characters for several mediums as well as a guide for fresh storytelling. Inside tips on how to put together pitch materials, contract tips on selling a show, and how to produce the series once it has been picked up. Plus sanity-saving advice on creating win-win relationships with networks – and alternative methods to getting your series out there without the network.”

You can browse the first 14 pages here. To order the whole book, visit Joe Murray’s website.

Jerry Beck

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