As the battle for streaming supremacy heats up, one competitor appears to be making a tactical retreat. Amazon Studios is losing interest in developiong original kids’ series, according to anonymous sources who spoke to The Los Angeles Times.
The report describes a clash among Amazon executives over the future of its streaming service, Prime Video. Some, such as former Amazon Studios head Roy Price, saw kids’ tv as a crucial growth area. Others, including founder Jeff Bezos, are said to disagree.
Many customers get their subscription as part of a broader Prime membership package. According to the report, some at the company have argued that parents will keep their memberships regardless, for other benefits like fast shipping on diapers. They conclude that high-profile prestige fare aimed at older and general audiences would make for a sounder investment. To that end, Amazon recently revealed a teaser for its original adult-oriented animated series, Undone.