American Greetings Entertainment, the IP licensing and entertainment arm of American Greetings, has changed its name to Cloudco Entertainment. The name change follows the recent spinoff from its parent company into a stand-alone business.
Besides the name change, everything else remains the same from an operational perspective. Long-time owners, the Weiss family, retain 100 percent ownership of Cloudco, and all current key Cloudco executives and management remain in place.
Cloudco’s IP includes ownership of the following kids brands: Care Bears, Holly Hobbie, Madballs, Buddy Thunderstruck, and Tinpo.