Bilibili is building up its animation production capacity. The Chinese streaming titan has acquired the Shanghai-based animation company Haoliners Animation League, including its Japanese subsidiary Emon Animation Company.
Haoliners Animation was founded in 2013 by Haoling Li, who directed the series To Be Hero and co-directed the feature Flavors of Youth. As well as these works, the company is also behind Fox Spirit Matchmaker and The Silver Guardian. The Tokyo-based Emon, which was founded in 2015, has provided animation on several Haoliners projects, among them To Be Hero, Flavors of Youth, Spiritpact, and A Centaur’s Life (image at top). Its other credits include Attack on Titan.
Bilibili started out in 2009 as an online community focused on anime, comics, and games. It has grown to encompass user-generated content, licensed and original shows, live broadcasting, and mobile games across a range of genres. At the last count, in Q3 2020, it reported 197.2 million average monthly active users.