Ogres are so yesterday. DreamWorks Animation just announced that they have acquired the IP for the Trolls franchise from the Dam Family and Dam Things of Denmark. DreamWorks now becomes the exclusive worldwide licensor of the merchandise rights for the humorously-deformed Don King-hairstyled Troll Dolls, with the sole exception of Scandanavia where Dam Things will remain the licensor. The studio had previously announced that they were developing a Trolls feature.
DreamWorks also announced that they have tapped American Girl veteran Shawn Dennis to lead the Trolls brand development. “Trolls is a brand with over fifty years of deep heritage and we are thrilled to bring this iconic, multi-generational property to DreamWorks Animation,” said Chief Operating Officer Ann Daly. “We have big plans for this franchise and Shawn Dennis is uniquely suited to lead this charge. She helped grow the American Girl brand into a household name and by bringing this expertise to Trolls she will introduce these characters to legions of new fans around the world.”
Dennis joins DreamWorks from American Girl, where she was Senior Vice-President of Marketing (Product Development and Publishing). Prior to that, she was group head of global branding at Dell, and Chief Marketing Officer and Vice-President of the NFL.
