Fox Entertainment has acquired the classic stop-motion character Gumby, and all related characters in the Gumbyverse, from the estate of Joseph Clokey, son of creator Art Clokey.
What is Fox planning to do with Gumby? The question should be, What aren’t they planning to do with Gumby? Fox has obtained all rights to the vintage cartoon icon, including film, television and streaming, consumer products, licensing, and publishing. Fox says they’re going to create new animated series, live-action original content, and NFTs, as well as expand the character’s consumer products, licensing, and publishing activities.
How does Gumby feel about this? Gumby said in a statement, “Picking a new home was important to me, and I’ve found great partners in Fox Entertainment. They have a vision for my modern, multi-platform reemergence, which is thrilling. Throughout our conversations, Pokey and I reiterated that we are talent they can mold. Literally.”
