Netflix has hired Melissa Cobb from Dreamworks Animation as its vice president for kids and family.
In her new role at the leading internet streamer, Cobb will oversee the creation and acquisition of series and films for children and families, and will be tasked with “an expanded focus on high quality series and event programming across the spectrum of kids and family entertainment, including both animation and live action.” She will report directly to Netflix’s chief content officer Ted Sarandos.
The notable thing here is that Netflix didn’t hire someone with a television background, but rather someone with a film background. It’s a surprising choice given that Netflix’s original family programming until now has mostly focused around series. As the description of her role acknowledges, Cobb will also be involved with the creation and acquisition of films. We’ve heard the rumors that Netflix is prepping for a bigger move into original feature animation production, and Cobb’s hire lends credence to the theory that Netflix is taking a step in that direction.