As president and CEO of Nickelodeon, Brian Robbins has spent three years building the brand and reorienting it toward streaming. It has been a tall order, as he admits.
In an interview with The Hollywood Reporter, the executive says that “Nick had lost its way for a while.” He adds, “Ramsey [Naito, president of Nickelodeon Animation] and I have worked hard along with all the other executives to rebuild the culture and earn the trust back of the creative community.”
Robbins doesn’t elaborate, but later he discusses the departure of prolific Nick creator Dan Schneider in 2018. Schneider left amid reports of abusive and other inappropriate behavior. Robbins, who joined after Schneider left, declines “to speculate on rumors.” He says the network has no plans to work again with Schneider.