Psyop, the Los Angeles and New York City studio best known for its high-end advertising work, made a number of announcements aimed at broadening the studio’s footprint in both North America and Europe.
Key among those, the company has made a strategic investment in the young London-based animation studio, Golden Wolf, which specializes in 2d animation. It’s a partnership that makes sense for Psyop, which specializes in 3d animation, and will enable the companies to collaborate more rapidly on select projects. (Psyop produce 2d spots as well, often in conjunction with third-party studios, like this recent Oregon state tourism campaign.)
Psyop’s minority purchase of Golden Wolf also gives the company a foothold in Europe, while allowing Golden Wolf to expand their operation with additional hires.
Psyop also announced that it will fully integrate its New York City-based sister company, Blacklist, under the Psyop name so that it can have a more “consolidated and cohesive approach” to working with brands and agencies.
Psyop has promoted Blacklist’s executive producer and managing director, Adina Sales, to head its office in New York City. Sales, who launched Blacklist twelve years ago as the repping arm of Psyop, will oversee creative development, production, client services, and business development under her new role at Psyop.
Both studios’ executive leadership and sales teams will also be consolidated into one.
“Aligning our amazing creators closer to Psyop, and applying my own efforts directly to both Psyop’s roster as well as Blacklist’s, represents an incredibly exciting opportunity to claim our stake as the go-to resource for all things in the design, mixed media, and technique driven space,” said Sales, newly-appointed managing director at Psyop. “Golden Wolf has been a fantastic partner and a standout on the Blacklist roster. We’ve put together a powerful creative network, and will be stronger together.”
Added Psyop president and CEO Hunt Ramsbottom: “With these changes, we’re enhancing Psyop’s best attribute–a team of highly adept creative specialists who create unforgettable content led by thoughtful design and breathtaking art – and letting that grow and evolve to better serve our clients. By bringing the best talent to the table, we’ll operate with the speed, efficiency and explosive creativity that our customers require, and position ourselves for future growth.”