Here’s a shocker: people aren’t willing to spend their hard-earned money to see a Broadway musical with a lead character that looks like this:

Shrek the Musical

Variety reports that DreamWorks is shuttering Shrek the Musical early next year. Despite Katzenberg’s best efforts to milk the Shrek franchise, the musical has only been filling about 60% of audience capacity and dipping to as low as 49% capacity last month.

Amid Amidi

Amid Amidi

Amid Amidi is Publisher and Editor-in-Chief of Cartoon Brew.

More in Business:

Latest News from Cartoon Brew